Privacy Policy
Last updated: September 2026
The Phone Shop (“we”, “us”, “our”) is committed to protecting your personal data. This policy explains how we collect, use and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are The Phone Shop is a device repair and retail business operating in the UK. Our contact email is info@thephoneshop4u.co.uk and website is https://thephoneshop4u.co.uk. (Note: If you have a specific physical storefront address and phone number you would like to include, please let me know to update this section).
What data we collect
Name, phone number and messages shared when you contact us via WhatsApp for device inquiries, repairs, or quotes
Device details, specifications, and fault descriptions provided during our direct chat interactions
Email address if you subscribe to our newsletter or promotional alerts
Usage data collected through cookies and analytics tools (see Cookie Policy)
How we use your data
To respond to your device repair or retail inquiries via WhatsApp
To process and manage your device repair or retail purchase
To contact you about your order or repair status
To send you our newsletter and promotional offers (only with your consent)
To improve our website, products, and services
Legal basis for processing We process your data under the following lawful bases: contract performance (for device repairs and retail purchases), legitimate interests (for responding to customer inquiries and improving our services), and consent (for marketing emails).
Data sharing We do not sell your personal data. We may share data with trusted third-party service providers who assist in operating our website and business (such as payment processors and messaging or email delivery platforms), all of whom are bound by strict data protection obligations.
Data retention We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Repair, transaction, and chat history records are typically retained for 2 years.
Your rights Under UK GDPR you have the right to access, correct, or delete your personal data, restrict or object to processing, and data portability. To exercise any of these rights, contact us at info@thephoneshop4u.co.uk.
Complaints If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Changes to this policy We may update this policy from time to time. The latest version will always be available on this page.
Contact us Website: https://thephoneshop4u.co.uk · Email: info@thephoneshop4u.co.uk